Episode 202 - Unlock Stress Relief and Deep Sleep with Jim Poole of NuCalm

Once you listen to this episode, you'll want to go to https://nucalm.com/ and use my code SANDYK for a great discount.

Jim Poole is the President & CEO at Solace Lifesciences, makers of NuCalm. Jim is an accomplished business executive with extensive experience in the healthcare, biotechnology, life sciences, market research, and IT industries. He manages the strategic direction and ongoing operations of Solace Lifesciences, Inc., a neuroscience company focused on personalized wellness and performance. In 2015, Solace Lifesciences, the maker of NuCalm, was granted the world’s sole patent for “Systems and Methods for Balancing and Maintaining the Health of the Human Autonomic Nervous System.”

Imagine conquering stress and enhancing your sleep like never before. That's the journey we embark on with Jim Poole, President and CEO of Solace Lifesciences, as we delve into the world of NuCalm technology—a pivotal tool for daily restoration. Weaving personal tales with scientific insights, we uncover the potential of GABA-enhanced biosignal processing disks to transform our approach to well-being. From the operating table to the comfort of your home, the clinical strength version of NuCalm promises to revolutionize how we manage our most anxious moments and the elusive pursuit of a good night's rest.

Ever wondered how the symphony of brain waves affects your health? Prepare to be enthralled as we break down the brain's intricate dance of Delta, Theta, Beta, and Gamma waves, each playing a critical role from deep sleep to intense focus. Our discussion ventures into the realm of colloidal silver for immune support and the fascinating application of binaural beats—a testament to the brain's remarkable pattern recognition—in neurological solutions. This knowledge arms you with the power to harness brain health, shaping the path to a more resilient and vibrant life.

In this conversation, we acknowledge the complexities of life's transitions, from motherhood to menopause, shining a light on the necessity of self-care and the profound benefits of deep sleep. Listen closely as we reveal the creation of our deep sleep tracks, designed specifically with the unique needs of women in mind. We tackle the toll of stress on mental health with heartfelt narratives, and extend an invitation to embrace the life-altering potential of technologies like NuCalm. Join us in breaking free from detrimental cycles and stepping into an era of mindfulness and rejuvenation.

Today's Incredible Sponsor is Silver Biotics learn about the powerful benefits of

Transcript

Speaker 1: 0:02

Hi everyone, it's me, sandy Cruz of Sanique, nutrition, health and Lifestyle Queen. For years now, I've been bringing to you conversations about wellness from experts from all over the world. Whether it be suggestions in how you can age better, biohacking, alternative wellness, these are conversations to help you live your best life. I want to live a long, healthy and vibrant life, never mind all those stigmas that, as we reach midlife and beyond, we're just going to shrivel up and die with some horrible disease. Always remember balanced living works. I really look forward to this season. Hi everyone, welcome to Sandy Cane, nutrition, health and Lifestyle Queen.

Speaker 1: 1:05

Today with me. I have once again the president and CEO, jim Pool, of Solas Life Sciences the makers of Newcom as a special guest on my show. I had Jim back on episode 104. We talked all about the benefits of Newcom and how you can improve your sleep and stress, and Jim is back again because we have even more exciting things to talk about. So in this podcast recording we unpacked a lot of information about the human brain, how it's wired, why we do the things we do, how stress impacts us and how Newcom can help all of us down-regulate our stress response without drugs. Since I started using Newcom. I have seen the company evolve significantly and by the time this comes out it's going to be over two years since I started using Newcom. And it's amazing because I've seen this company evolve significantly in its quest to bring this neuroscience to the masses in an affordable, accessible and easy to use mobile app.

Speaker 1: 2:29

One thing we didn't cover in this episode is the clinical strength version of Newcom that includes the use of a biosignal processing disk that presents the brain with the amino acid GABA. I understand that the Newcom biosignal processing disk helps make the rescue and power nap experiences way more powerful. The rescue and power nap are the journeys that suspend your brain waves into the healing zone of theta and if you got by the way, if you guys have followed my show for a while, you know that theta is really the sweet spot where so much healing can take place. So with the help of GABA from the biosignal processing disks, the Newcom experience is faster, acting deeper and the results last longer. Today the clinical strength Newcom is used during surgical procedures as a replacement for general anesthesia and used by active military veterans, pilots, professional athletes and cancer patients. But anyone can purchase the clinical strength Newcom biosignal processing disks by visiting the accessories on the Newcom website and can learn more about the biosignal processing disks by visiting the science section on the Newcom website. Personally, I use the Newcom biosignal processing disks for my daily rescue or power nap and I really love it. And you guys also know my husband is a big fan of Newcom, and if anybody knows my husband that's listening to this or actually knows him just from me throwing him under the bus all the time. You know it's not easy to sell him on using things to relax him. So, trust me, if he's using it, this is something you're going to maybe want to try Now. You can get a very special discount by going to newcomcom and that's spelled N-U-C-A-L-M, dot com and use my special code, sandy K, and that's going to help you get a great discount for you to try it out yourself.

Speaker 1: 5:01

A couple of announcements. I'm really really hoping that. Okay, you know I'm writing a book right now. That's still kind of in the works, but a little bit on the back burner for the last month or so because I am working on the essential thyroid guide, which actually does tie into my book as well. This is going to be available on my website. It's something that I saw was more pressing and more needed, because more people need something simple to understand and use as a guide so that they can actually partner with their practitioner on really optimizing their thyroid health and keeping their thyroid healthy. So that's to come. Hopefully, it will be available on my website for purchase by February 2024, somewhere around there, and let's hope that my book is ready to go by middle of this year. So look out for it right now. The working title is Bridging the Gap Between Body and Soul.

Speaker 1: 6:04

I'm going to ask you guys to please share this. Share this episode with anyone who might be having trouble with sleep, with anyone, and I'm going to say almost everyone has issues with stress management these days. We just do not live in an environment that is conducive to walking around being chill all the time. I don't know many people Okay, maybe Jim Poole, but I don't know many other people who are able to do this and Jim uses NuCom regularly this I know, as do I, and I just think it's an important episode because in this day and age, I don't know anyone who wouldn't have a use for it. Please follow me on all of my social media platforms. You will be able to watch this entire episode on YouTube, uncut Raw episode. You will find it on Rumble. I am on Rumble. This is very new for me, but very similar to YouTube, so I am there, sandi K Nutrition on both of these platforms Actually, sandi K Nutrition everywhere. So you can find me on threads Instagram, tiktok, facebook. I do have a private Facebook group as well, so look for me anywhere you do socials.

Speaker 1: 7:27

And now let's cut on through to this amazing interview with Mr Jim Poole of NuCom. Hi everyone, welcome to Sandi K Nutrition, health and Lifestyle Queen. Today with me, I have a return guest, mr Jim Poole and Jim. I actually Jim and I got to meet last year at the Biohacking Congress and we met in Miami and we've interviewed. This will be the third time.

Speaker 1: 7:58

I love NuCom. That is no secret for anybody who listens to my podcast or who follows me on socials, because NuCom is definitely an integral part of my life. So Jim is actually the president and CEO at Solace Life Sciences, the makers of NuCom. Jim is an accomplished business executive with extensive experience in the healthcare, biotechnology, life sciences, market, research and IT industries. He manages the strategic direction and ongoing operations of Solace Life Sciences Incorporated, a neuroscience company focused on personalized wellness and performance. In 2015, solace Life Sciences was granted the world's sole patent for systems and methods for balancing and maintaining the health of the human autonomic nervous system, and Jim and I are going to have a little update today because we haven't recorded in a while and I'm excited to catch up with Jim because him and I have kept in touch all this time and I love what NuCom is doing With that. Welcome, jim. Thank you, sandy Kay. How are you here? Yeah, how are you?

Speaker 2: 9:29

You're just amazing. But whatever you're doing, I saw you last October. Yeah yeah, we did the biohack in Congress live.

Speaker 2: 9:37

Yeah but I also did the neuroscience on the virtual. So, if you recall, we did a few on-stage podium live and then I drive down South Beach, get to my hotel, get on a different suit, do that and then come back. But what was happening last, that kind of made me crazy. There was a kite flying contest. Now Miami and South Beach don't have a lot of land, so it changed all the traffic patterns. So, if you recall, at one point I couldn't make it back in time for something as well.

Speaker 1: 10:06

So yes, it's great to you.

Speaker 2: 10:08

Thank you for having me. I'm excited about the summertime where it's not. It's cold here in Delaware today, so I can't imagine what is doing up north there.

Speaker 1: 10:17

Oh god, you know, everybody's got to stop thinking Toronto's that cold. It's not that cold, jim. We're probably the same as you, although I'm gonna tell you what it is in Celsius, so I need to. For those of you who haven't Heard about newcom, I think it's important for you to just give us a brief background of why you're in this industry. How did you get here?

Speaker 2: 10:47

Wonderful. We started this industry in 1990. 33 years ago, the brilliant neuroscientist, quantum physicist, dr G Blake Holloway, from Texas of all places, began his quest to find a way to To predictably and safely manage human brainwave function which is physics and math right In a manner that will allow traumatized human beings the opportunity to downregulate their stress and sympathetic tone without drugs. So in our in our world, where drugs proliferate everywhere and it's not a solution, it's a masking agent to mask symptoms, we're not solving people's problems. And the traumatized human brain has the highest level of ongoing anxiety and fear and overwhelm and sympathetic tone of any of the seven diagnosable anxiety disorders. So in 1990 this journey began. It took this exceptionally brilliant, intellectually capable neuroscientist 19 years to figure out how to trick the brain. Why? Because the brain, ladies and gentlemen, is the most complex organ in the history of our planet and we're learning more and more about the brain in an accelerated fashion. In fact, you could make the argument we've learned more about the brain and neuroscience in the last 10 years and we had collectively in the previous 1000. So Blake Holloway figured it out. It's amazing what he figured out and it's unbelievable. And 15 years ago I got involved, took over the company and said hey, you're telling me that you created a Technology that quickly and safely relaxes the mind and body within minutes, with no side effects. That's exactly what we're doing. So what we do is we use very, very, very complex science. Of course, we do. Complex problems demand complex solutions and the complexity.

Speaker 2: 12:48

As an example, you're gonna listen to neuroacoustic software. You've probably never even heard that term before. It's neuro brain acoustic audio software. You hear music, but don't let the music belie what's underneath. Each track that you listen to has over one gigabyte of Mathematics, algorithms and physics doing the work. What's cool about it is you can't hear it. It's inaudible to your ear. So we use your ears as a carrier to present your brain with a signal, and that signal paces your brain wave function Up or down.

Speaker 2: 13:23

So in 2009, after 19 years, we'd launched a highly regulated FDA class 3 medical device the highest regulated device in the world, and it was a $6,000 device and we sold this exclusively For 12 years. The United States Department of Defense, elite military, professional airline pilots, doctors, cancer patients, professional athletes and celebrities Great, we helped a lot of people, but we weren't doing enough. So in 2016, we began an effort in earnest actually two parallel paths of invention to say how do we take this science and bring this to the masses. And in November of 2021, we successfully transitioned from a class 3 FDA medical device to a mobile app. So we now, as you know and I know, have created a remote control for your brain in the palm of your hand through a mobile app.

Speaker 2: 14:19

But I think, what's even more cool and fascinating, from 2009 to 18, we have one product. It's called rescue. It literally slowed down your brain wave function from a stress response to arrest and healing response, just above deep sleep. It's the most powerful tool in the world for managing stress and Everybody should use it every day. Once we created the method sandy, we said, hey, if we can take the most stressed out individual and put them in a state of almost a monk, like meditation, with no effort and within eight minutes, bring your whole body system down into the healing state, we can probably do it for other outcomes.

Speaker 2: 14:58

So we launched power nap in 2018. We took the physics of rescue and truncated it for people who don't have 30 minutes in the day to take care of themselves, okay. And then in 2021, we launched ignite, which takes you the highest extreme of intensity, 40 Hertz, gamma brain wave function. We launched deep sleep, which takes you to the lowest levels of intensity, at zero point five Hertz, at deep Delta in deep sleep. And we launched flow state. And then, finally, after 32 years of science, discovery, trial and error, patents, clinical proof, clinical studies, we launched focus, and Focus takes your brain wave function to 18.4 Hertz and in that frequency your brain has the highest level of clarity, comprehension and concentration. So we did it. We completed the entirety of mapping human brain wave function 41 Hertz range, from Delta to deep soles asleep, to alpha theta, which is restoration and repair, to focus, to gamma and ignite.

Speaker 2: 16:08

That's amazing but the long-winded Explanation of who we are, what we do. But I can tell you this 15 years ago, when I'm lecturing at the world College of Physicians or Parliament, or on traveling around the world Explaining the people the necessity for rest, relaxation, repair and sleep, nobody was with me, nobody was talking about it, Nobody understood anything we were doing. We've been pioneering complex neuroscience to solve complex human problems For 33 years, but we've been on the road for 15 educating the top doctors in the world on what the possibilities are without drugs.

Speaker 1: 16:45

Oh, Well, you know that I'm a big fan and user of newcom. Everybody in my home has tried it and Are. Not everyone uses it, because I've got teenagers and you know, jim, sometimes they could be a little bit apprehensive about helping themselves. Maybe you know that, but when it comes to myself and my husband, we use it regularly. Now I Think it's important to describe what it is, because it's not a physical Thing although you do still have the discs, right, so we can get into that but Neuroacoustic software.

Speaker 1: 17:35

People will think, oh well, that's just music, isn't it? But it's not. It's different sound waves. We know that there are frequencies that are shown to actually do different things when you listen to it, right, so there's frequencies. It's not the same as binaural beats like Can you? Okay, we know that with Deep sleep, that would obviously help if you say lacked sleep the night before, so you would go and use deep sleep, use that for what? 15 minutes, and then it'll help you carry on through your day. Does that make sense? Like why, what is the application of each of them? And describe that.

Speaker 1: 18:22

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Speaker 1: 19:26

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Speaker 2: 20:44

We're going to unpack a lot. You just brought up a lot of different opportunities, I know let's start with brain wave function and how the human brain operates. Yes, and it's probably the easiest for us because it's mathematics, it's not up for debate. So the human brain oscillates in a frequency, so it's a wave form and I think most people, if we don't understand the physics of frequency, we understand okay, there's something happening and so when your brain is operating on a frequency, and there's some frequency at all times, if there's no frequency, your brain dead or you're not alive. So 41 hertz is the range and the range is built into five categories the slowest wave form, big amplitude, slow wave form is called Delta and many of us have heard of Delta. Hey, that's associated with sleep. Yes, it is the deepest, dreamless, like sleep. So there's no cognitive availability in Delta. Your body is literally like in a vegetative coma state of repair. So Delta is the slowest wave form 0.5 hertz to 4 hertz. Then you accelerate that frequency from 4 hertz to 7 hertz. Is called Theta, t-h-e-t-a. This is a really important aspect of our brain wave function and our bile rhythm, because Theta is also known as the healing zone. The healing zone sounds like that might be a good place for us to spend time. Yes, it is, and it's also commensurate with the second stage of sleep and REM sleep. Okay, so Theta, why is it called the healing zone? Because in that frequency, while we're in the sleep architecture, it is the only time that your cells clean their toxins and do their cellular maintenance and your mitochondria, which is the energy source of your cells, is restored. So let's think about in our homes we cook dinner tonight and we choose not to clean the kitchen. Then tomorrow we do the same and then next week we spend the next eight days. We don't clean our kitchen. It's going to start stinking and it's going to start being filthy. Let's do that for a year. Let's not clean our kitchen for a year. What that's disgusting. That's what happens of the cumulative negative consequence of not getting restful sleep day in and day out. Our cells don't clean their toxins, it gets dirty in the cell structure and the cells start losing their function. That's how disease proliferates.

Speaker 2: 23:00

A faster frequency above Theta is called alpha. Many people have heard of alpha, everybody being relaxed, being in the zone, transcendental meditation. It is a frequency eight hertz, 12 hertz. It is when you're kind of dipping into sleep on a Saturday afternoon and maybe you got colored football on and you're kind of getting that weird. You might kind of drift to weird places. That's alpha, okay. Then there's beta. Beta is the broadest range and it starts at 12 hertz to 15 hertz. I'm awake but I'm not really mentally enthusiastic. I'm bordering on sleeping, but I'm just walking through my day. Then you have 15 to 20 hertz. This is fascinating.

Speaker 2: 23:39

There is a learning zone, there is a zone frequency range that's commensurate with clarity, comprehension, concentration, encoding new information, analytical thinking and memory consolidation. That also sounds like a cool place for us to spend time. Unfortunately, we don't spend a lot of time there. That's 15 to 20 hertz. Where we spend time Most beautiful human creatures is in 20 to 25 hertz, which is a faster frequency associated with stress, worry, fear, anticipatory anxiety, anxiety, expectation, feeling overwhelmed, agitated and patient.

Speaker 2: 24:19

Yay, 25 to 30 hertz is a higher level of stress, fear, anxiety, worry. That's where we spend most of our days. Then you have 30 to 38 hertz, a very fast frequency, pure fight, flight or freeze. When you're in a near-death experience, your brainwave is so fast you're completely in shock. You have no cognitive availability. That's the four categories. Then there's a really cool nuance of the human brain Of the highest level of stress and fear is this tight zone called gamma, 39 to 41 hertz.

Speaker 2: 25:00

In that zone it's commensurate with high-intensity, mistake-free focus. That's fascinating to me. I'm like what do you mean? I had to go through all that crazy stress to get to this sweet spot? No, you don't go to that spot to get there, but it's a fast zone. Today in the neuroscience literature you're seeing a lot of studies talking about removing plaque in the brain from high frequency. That's gamma. That's how our brain operates.

Speaker 2: 25:27

Why we should know this is that whatever frequency your brain is at, you're doing something commensurate with that. If your brain's at two hertz, we know what's happening You're in dreamless, deep sleep. If it's at five hertz, you're in REM state of healing. If it's at 10 hertz, you're relaxed, creative and you're sleeping into sleep. If it's at 16 hertz, you're focused. 22 hertz, you're stressed. 37 hertz, you're agitated and highly stressed. 35, you're out of your mind. 40, you're in high intensity, mistake-free performance. Nobody knows this Sally. Nobody's been taught this. They don't understand it. When you're having a tough day, how do I down-regulate my frequency? That's it.

Speaker 2: 26:08

What we did was we created a mobile app and took our 33 years of science and put it into this phone. We built six different journeys. The six journeys, over the scope of them, manage all five categories of your brain. We made it color-coded, like Sesame Street. We made it pretty intuitively obvious of how to operate this. When you go to the app, you'll see these color codes In purple. You'll see deep sleep.

Speaker 2: 26:37

Well, I wonder what that's for? Probably sleep, yay. Rescue. That's for reparation. That's for cancer, trauma, comorbid with addiction. Every single day, people should use rescue, from monks to punks, pilots to passengers, students to teachers, it doesn't matter. We all face the same consequence of stress every single day. I don't know about you, but when I look at my calendar and I see, hey, I don't see November 13th to the 20th, stress has taken a holiday and gone to Spain for the week. I've never seen that. You know why? Because it doesn't exist. There's the rescue power, nap, flow state. All three of those journeys are designed to resolve your stress, your anxiety, and take the reptile part of our brain and put it to the kids table, where it belongs Each day.

Speaker 2: 27:36

How does that work? It's three o'clock in the afternoon. I've had a long day. I've been up since five. I've had a lot of calls. I start to hit that mental low. I know I've got three more calls to do and I don't want to be a part of them. People don't deserve that and I don't deserve that.

Speaker 2: 27:53

I go in my bedroom. I feel like the Grinch who's just stole some presents. I'm tippy-toeing and I'm so excited. I sit by my bed and I put an eye mask on my forehead and I get a nice pair of headphones and I select the rescue journey, say rescue 30. And I lie down, put the eye mask over and I lie there.

Speaker 2: 28:15

In the first five to six minutes nothing is happening. It's called the departure lounge. We're preparing you to take you to the healing zone. But we all have what's called a central nervous system and that central nervous system has something called a locus of control. I can't, as a technology, come and hijack your eyes and your ears and take you, like on an elevator to theta. So the first eight minutes of rescue, we take you down, we take you up, we take you down, we take you up. We say hey, sandy, do we have permission to take you on this journey? We're going to take you to a great spot, but you need to trust us. So eight minutes you're lying there and all of a sudden you feel your body start sinking into your bed. Wow, you feel your respiration start slowing down and your mind starts going into this lucid dream state. And most of us because most of us are sleep deprived we dip in and out of sleep in that process and then voila, as you've experienced many times, like the button on a turkey on Thanksgiving, it just pops and you become lucid. When you're surrounded again, you're like where am I? Okay, we take the eye mask off and the headphones and you've been restored. That is the key to longevity lowering information, increasing resilience and staying alive. If you have a terminal illness, down, regulate your stress, raise the rest and digest side of our autonomic nervous system. That's the key. Then you have a couple other cool journeys to play with.

Speaker 2: 29:50

Focus is fascinating. You're writing a book. I highly recommend that. With headphones on, you put focus on. You know why? Because the learning zone is 15 to 20 Hertz.

Speaker 2: 30:03

Humans are borderline incapable of staying in that zone for long and they certainly can't stay there for more than 20 minutes at a time. People don't know this either. It's called the Pomodoro technique 20 minutes honed in, really focused, and then distractions appear. Now people don't understand how their brain works and they think distractions are someone's at the door. That's not distraction. Distraction is oh shoot, I forgot to take out the trash. What do we have for dinner tonight? I didn't pay that bill. I have to return that call. Distractions are here and it's your mid to law pinging anticipatory anxiety, stress and worry and fear and all this stuff. So with focus, we say hey, we're not going to leave it up to the human brain to dial in to 15 to 20 Hertz. We're going to use physics and math underneath music to dial you to 18.4 Hertz and where you hone in with exceptional specificity your brain on what the task is at hand. So every day is handy. When I'm in the office and it's not often I travel on Saturday for the next seven weeks but when I can, headphones on and I just allow my brain completely decluttered, within a few minutes I'm laser focused and I stay there for an hour at a time. Take it off, go have some water. That's focus.

Speaker 2: 31:23

Sleep is the most popular of all of our journeys. Well, 87% of the human population today there's eight billion of us state that they're suffering from sleep issues either fairly often or every night. It's not a surprise. We're living in the highest levels of stress that human species has ever experienced. We're living in the highest levels of anxiety. It's all related. Stress and sleep are incompatible. We don't understand this. Well, I can tell you this when you're not managing your stress well, you are not going to sleep well. It's impossible. So deep sleep is the easiest to use and the most complicated physics we ever created Took us nine years to invent.

Speaker 2: 32:04

With a speaker in your bedroom, you simply select an eight hour journey and hit play. And for the first 50 minutes, five zero, we take a sledgehammer and we put you to sleep. And we take you to 0.5 Hertz, which is Delta, which happens to be the first stage of sleep, and then the last journey is ignite. Ignite is the antithesis of everything we've discussed. Ignite we developed in 2016. And we use this and deployed this with United States Department of Defense and professional athletes for five years in confidence, before we brought this to the world. It brings your brainwave function to 40 and 41 Hertz. It activates your gross motor cortex, your sensory motor rhythm, your five senses and it puts you in a position of high performance, the state, free focus, and it's 13 to 14 minutes with headphones. That, ladies and gentlemen, is a mouthful, and that is what we do Now. You brought up something called binaural beats, yeah, yeah.

Speaker 2: 33:11

A lot of people have heard of them. Hey, how's this different from binaural beats? That statement alone illustrates a level of ignorance. It's like talking to Sesame Street. So binaural beat is a delivery mechanism to present your brain with a pattern. That would be like me ordering a pizza and eating the delivery person. Now what I need to eat is the pizza. What you deliver to the brain is of importance, not how I deliver it to your brain. So binaural beat is a mechanism to present your brain with a pattern. There's two ways to present your brain with a pattern. Using the auditory motor cortex, using your ears are two ways. One is called isochronic waveform, which is an ambient waveform presenting a beat to your brain, and the other is binaural beat. So there's been this proliferation of binaural beat, this and that and the other thing. All it is is a delivery pathway.

Speaker 1: 34:05

Okay.

Speaker 2: 34:06

What are you delivering to me? That's what means something. So that hopefully helps people understand. Right, Don't eat the pizza delivery person. Eat the pizza that they're delivering. And that's the information that's coming to the brain. And binaural beats fascinating. It was discovered in 1839 by a German scientist. How he discovered us, I have no idea, but the brain is amazingly gifted at compensation. So it does is. It tricks the brain. So it say for example, you want to present your brain with 12 hertz 512 hertz in the left ear, 500 hertz in the right ear. It travels through the auditory motor cortex, gets to the caudate nucleus of the midbrain and the signals interpreted. It says wait a second. This is asynchronous. Instead of trying to figure out the pattern, it just subtracts the difference. So you're left with 12 hertz. That's what binaural beats is. It's fascinating. It is part of how we deliver our physics platform and software.

Speaker 1: 35:06

Oh, so it is part of how you deliver it.

Speaker 2: 35:10

Yeah, we use. You know, the way I look at this is with the brain. You can't leave anything kind. You can't leave your cards on the table. You got to bring everything you got so in our software and I'm going to tell you what it is. But no one is really going to understand this. It is a software bed with a pitch and frequency mathematical matrix, which means the pitch and the frequency are constantly variable. It has an isochronic waveform and a binaural signal processing.

Speaker 2: 35:41

We use both ways to present your brain with a pattern in each of our journeys. We leave nothing up for the brain to figure it out. Because the brain is so complex and amazing, we also use what's called a nonlinear oscillating algorithm. In 2021, we were awarded the only patent in the world for using a method to elicit a state change in the human being. No one else can make that claim. We own the only patent in the world.

Speaker 2: 36:09

So what we do is the brain will fall for binaural beat once. It'll fall for it twice. It might even fall for it three times, but the reticular activating system of the brain has the strongest pattern recognition and shortcut machine in the world. So if the beat, hey, I'm going to get a 99 cent binaural beat app and I'm going to play focus at 16.40 Hertz Okay great. First time you listen to it, it's amazing. Second time you listen to it, it's really good. Third time you listen to it, it ain't working because the reticular activating system found out the pattern. So the reason that NuColm used to be a $6,000 FTA medical device as opposed to a 99 cent map is all the stuff we put into the matrix, not a simple singular beat that's static. So the nonlinear oscillation does two things. One, it makes your brain go all over the place. When you're a NuColm rescue, you can't think on a linear pattern because it's a nonlinear oscillating algorithm. Number two, it consumes all your brain's resources, because your brain's job is to find the pattern and it can't.

Speaker 1: 37:30

Oh, interesting, that's amazing oh.

Speaker 2: 37:35

How Blake figured this out. I will never know. He could never really tell me and he passed away December 20th of 2020. So I have no idea. When you look at the meticulous design and every specific piece of how this is architected, you're just like wow, where would you even begin?

Speaker 1: 37:55

That's so cool, so it's super complex, and you're going to laugh when I say this. See, I always like to make fun, poke fun of my husband, and people know that. But when you said the screen is color coded like Sesame Street, maybe that's why he likes it, because it's very complex. Yet the way that you use it is pretty simple and self-explanatory, right.

Speaker 2: 38:28

Sandy, I can tell you 15 years of 30,000 foot view. We're an incredible neuroscience company man. We can dive in and create the most powerful neuroscience solutions ever created. No one's ever created what we've done. Okay, who cares? We've really become social psychologists because we have to make it so easy.

Speaker 2: 38:55

Humans are so amazing, but we have this tendency to put obstacles in our way of taking care of ourselves. So every additional step that you have is an opportunity for all these people to fall off. What so? That's number one. Number two we, as a culture driven by millennials and Gen Z and the younger generations. They're now leading the charge of how we all operate as humans. This is the first time in history that our kids are dictating our behavioral patterns and so this social media and this everything needs to be a video format and that they're not learning how to write cursive. No one's writing anymore. It's driving our whole culture. All of us are now acquiescing to the younger generation.

Speaker 2: 39:40

If you give me the written word, hey, sandy, you have cancer. Let me share with you the brain health protocol for new call Rescue each day. One to two times a day, longer to better deep sleep each night. Well, that's what? 42 words? I don't have time, mr Pool, to read 42 words. You know how busy I am. I don't even know I can read anymore Everything video format.

Speaker 2: 40:04

So we've lost the appetite for mental consumption of calories. We've lost the appetite for reading. You remember back in the day? You've been doing this a long time and you've been educating for a long time. We used to send PDF attachments. No one down on time, no one reads.

Speaker 2: 40:25

So we have become really good experts in social psychology, trying to create behavioral modification. We simply want to help you. So how do we do this? I can't come to your home, sandy, in Toronto, and knock on your husband's door and say, hey, it's time for game sleep. I can't do that. There's only one of me and there's eight billion people. So we've tried our best to simplify, and that's what gives me the most pride is our humility to just keep on figuring this out, because one thing that's cool about what we do is we have data.

Speaker 2: 40:59

I can tell you with great specificity yes, deep sleep, summer rain is two times the amount played each day than the second most popular journey, which is sonic essence. I can tell you that we have 1,327,000 minutes of new calm listened to in the last 24 hours. I can tell you that rescue is the top non-deep sleep journey. I can tell you that the new focus attention has brought a lot of enthusiasm. People are using that and I can tell you that triumphant is the top ignite channel. So we're constantly looking Okay, we struck a nerve with triumphant. People really like that kind of Beethoven-esque excitement. Great, we struck a nerve with attention. Let's build another journey there.

Speaker 2: 41:42

Tomorrow we're launching two 10-hour deep sleep tracks. Oh, cool, why are we doing that? Because people asked Now we're physiology, applied neuropsychobiology, neuroscience experts. Nowhere in the science, literature and sleep literature does it say sleep more than eight hours. But when a lot of people ask, we find the acquiesce and we're launching summer, rain and sonic essence 10 hours each tomorrow. Because people asked. So one thing I like about our organization and our ability to mobilize and our humility to address our customers' desires is we move in that direction.

Speaker 2: 42:26

It takes us a while. Each track that we develop takes 11 months to 26 months to create. You have to compose the music on top of a physics platform with a matrix. It's like neurosurgery. But that's what we're doing, how we're doing it, and I'm in agreement with your husband Men are simple. Corporate's colosum is smaller. We can't multitask, we can't worry. We have a lot of things going on, not nearly as much as head of household females. People wins In women. I've got three girls and I've witnessed the chaos of the female brain. Women have a propensity to complicate everything, and you give men too much credit. So I'm with your husband. I love being a man. It's so simple. In my next life I hope I'm a man again.

Speaker 1: 43:16

It's awesome, yeah. So I have to say I'm going to go back to the whole deep sleep thing because I have a lot of people who listen who are over 40. I think my listenership is about 70, 75% women and a lot of women around my age, around menopause, perimenopause, actually, I'm going to say even younger, even when you have younger kids, if you have babies, like this is so great. I'm not saying only women wake up with their kids, but there's different things that happen. It's a fair general. It's a fair general. I'm kind of making it.

Speaker 2: 44:02

I don't know any men who breastfeed.

Speaker 1: 44:04

Exactly, exactly.

Speaker 2: 44:06

It's a starter right there, right.

Speaker 1: 44:09

So if I was to look back as a good example of when I was a new mom taking care of a toddler and a newborn, and you need to catch just that break where you can rest for a short period of time, because it's tough when you're nursing around the clock, which is what a lot of new moms do that's a perfect application for deep sleep. Then you move into different phases of your life. Then you've got teenagers and you're like I'm nervous about them going out, I want to make sure. So I got to catch some sleep in here, I got to refuel. And then there's menopausal women who have a tendency and oh my gosh, this has been a lifesaver for me, jim that 3 am or 4 am wake up where I'm like, damn, I can't get up now. But I am so wide awake right now I can't do this or my day will be ruined. That summer rain has saved me on so many occasions. It's amazing.

Speaker 2: 45:17

So females, my goodness, women are so amazing.

Speaker 1: 45:21

There we are.

Speaker 2: 45:23

Just so the audience knows, we men we really appreciate our tremendous gratitude for women. You keep the species alive, you keep us safe and you have a lot of burden on you, and the burden includes hormonal dysregulation of menopause, and menopause creates havoc in your autonomic nervous system and your endocrine system. The recipe is very simple and this recipe applies for cancer patients, trauma victims, addiction, new moms, moms of teenagers, menopausal females, grandmothers it doesn't matter. Every day of your life at some point you should find 20 minutes at a minimum to do a power nap. If you have more time and many of us can find time to take care of ourselves do a rescue.

Speaker 2: 46:13

In 2012, we were doing research with the world's leading statistical biophysicist. Personally, sandy had to know that was a job you could apply for. Never heard of one. They're the top mathematicians in the world and they had a sleep expertise from NASA and Harvard. And I said hey, mr Poole, did you know that 20 minutes of rescue is equivalent to two hours of restorative sleep? And I said not only did I not know that, I'm not even sure I know what that means. He said well, in the sleep architecture, we don't spend enough time in theta after puberty. Ok, our sleep begins to compromise after puberty. So what your technology does, which is unique and beyond fascinating to me, is you take the brainwave function to theta and you hold it there, so we're getting the most restorative sleep. It's a concentrated version of sleep, so 20 minutes of your product is equivalent to two hours of restorative sleep.

Speaker 2: 47:07

That is amazing. And why is that amazing? Because the human body cannot make up sleep debt. If you slept poorly last night, your body cannot make that up, but physics and math can. Now, there's not a replacement for sleep. There are some type A-driven lunatic, ambitious souls are like hey, I'm going to sleep less. No wrong answer, but it is a great augmentation for sleep deprivation. Ok, the female brain changes after they give birth. For me personally, with my wife, we had three kids, one in 2002, one in 2004, one in 2006. And I would say it's bizarre. She could hear a mouse fart three bedrooms away. I didn't hear anything. I slept all night.

Speaker 2: 47:51

But that's the survival species instinct of a female brain right. So each day, find time to restore, because it gives you that resilience and it gives you the sleep you're not getting on a nightly basis. And then, at night, deep sleep. So the combination of rescue or power nap during the day gives you the stress management, gives you the resilience of lower in information, it prepares you for the onset of sleep at night and it improves your REM. Sleep is the key therapy to everything we do. And then deep sleep is the cherry on top. So each night, Sandy, you're not alone. You are unique, but you're not alone in this. The biorhythm of a human being's liver activates at two in the morning and it creates adrenaline to enzymatically break down toxins. We all wake up between two and three. The trick is, can I stop my monkey mind from creating cortisol and putting me on a bad habit? Summer rain, which plays in our house every night and plays on the road through an iPad and every hotel I'm in, puts me right back to sleep.

Speaker 1: 49:03

I'm 50-thousand gold.

Speaker 2: 49:05

I have to wear a diaper not to get up to pee in the night. That's just the way it is Okay. So I get up to pee at least two times each night. Sometimes, when I'm lucky, I get up three times. But I've noticed in the last couple years, having deep sleep on, sometimes I can barely find my bathroom. I've lived in that house for 22 years. I'm so dumb. So that combination is incredible and I can tell you this Menopause wreaks havoc on you and at some point it wreaks havoc on your emotion because of the negative consequence of just poor sleep upon poor sleep upon poor sleep.

Speaker 2: 49:39

Forget the disease proliferation. How about just emotional presence? How about access to joy? How about the presence to be with your loved ones and not be agitated and patient, confused, exhausted. That's just incredible. Please, please, please anybody who's listening pre period, post-menopause get new calm. It is not $6,000 FDA class of your medical device anymore, it's a monthly app, 50 cents a dollar a day, or $1.67 a day. We can't make it any easier. Rescue or power nap each day, find a nice, safe, comfortable place, eye mask, headphone and just slip into the state of bliss. It's like the Calgon Take Me Away commercial. Yeah, and you're good to go. Yes, you are good to go. We will allow your body to get back into balance, because your mind and your endocrine system are compromising that ability.

Speaker 1: 50:31

I have to go back to theta. So I've done a little bit of research just on what happens in theta mode. We'll see you in that video.

Speaker 1: 50:45

The cool thing is is that I have personally used I've used NuCom for a while but it helped me get over some fear and you and I talked about that briefly because last year was the first time I kinda came out and spoke on stage and honestly, jim, I was terrified and a lot of healing takes place in theta mode and I did a lot of visualization and people might think, oh, that's really woo, that's really out there. I'm like, yeah, but you know what it works. I actually helped I'm gonna say help clear some of these limiting beliefs that I may have held and it gave me confidence that I didn't know I had. And this is just my own personal experience, but I think this happens with a lot of women. You know, here I am, I'm almost 54, I'll be 54 in January and kinda like just coming out of my shell and figuring out my purpose now. And NuCom was for sure instrumental in helping me break out of that shell of just being in my basement working one-on-one with women only.

Speaker 2: 52:08

We have been serving trauma and a traumatized brain for more than 15 years and we can solve the issues that resolve from trauma. And trauma literally changes your brain physiology. It shrinks blood flow to key areas of your brain and it keeps you stuck in a memory pattern of abuse. It's terrible. No one will wanna live that way. So we don't have time to go into the architecture and the wiring of the brain and how our brain works. But I can tell you this Theta is an amazing place for reparation mitochondria and cleaning your cells toxins. It's the healing zone. But what also happens in theta is a diaphragmatic breathing. Your respiration slows down to one breath every 10 seconds. The ultimate volumetric absorption of oxygen to your body is six breaths a minute.

Speaker 2: 52:59

Oxygen is the body's healing property. Oxygen is also the currency of your brain. It's not time, it's not money, it's oxygen-rich red blood. This part of our brain is our personality, our character, our patience, our presence, our executive functioning, our logic and our emotion. This is what separates us from primates. This part is our amygdala, our fight, flight, freeze, fear, stress, anxiety, depression and worry. What caused you stage fright or that real anticipatory anxiety and that chaos in your brain was your amygdala. It doesn't want you to experience shame. It doesn't want you to fail. If it had its way, the reptile part of our brain would want you to stay in your home for the rest of your life. That's why we're all creatures of habit, because your brain needs familiarity and security. Every time you use rescue or power nap, we're redistributing oxygen-rich red blood from the reptile part of our brain to here. We're creating new neuronal pathways, we're creating new ways to stitch together thoughts and beliefs and we're obliterating old roadblocks of crusty, old bad thinking.

Speaker 2: 54:13

I call it the itty, bitty, shitty committee. We all have it. It's that committee of just nasty. You're no good, you stink. No one's going to believe you. Who do you think you are? You don't belong on this stage. All that stuff, it's noise in the signal. If we can get to a state of deep theta relaxation, oxygen clears that up. This happens every day. You hear the stories every day. It's amazing. Newcomb isn't the miracle, it's a facilitator, because your brain and your body and your soul always wanted you to be in balance. It's that our amygdala, that reptile part of our brain, has more control over us than we wanted to and it has not evolved with the evolution of mankind and technology. It's fascinating.

Speaker 1: 55:03

It is fascinating.

Speaker 2: 55:05

The more you do rescue and the more you do power and effort every single day, the more you create this patient present in the moment, human being. That's a participant in your life, not a spectator. I don't know how many people I think billions live as a spectator in their life. They're never present. They're worried about stuff that they did or they're worried about stuff that's coming. Worry is interest you pay on a debt. You don't know how many people have worried themselves millions of calories spent for what. It's never done any good for the human brain. But it's built in there as a defense mechanism against taking risks.

Speaker 1: 55:50

Yeah, I think you just said it right there. It's like a defense mechanism against taking risks. And often I do see this. I see a lot of women whose confidence it just starts to go downhill. It's like, ok, maybe they become empty nesters and they're like what's my purpose? What do I do now? And I say this all the time and actually I wrote this in my book I'm like, unless you get quiet, you're never going to know what your purpose is and what does your soul really want out of life. So you hear about this all the time Women who attach themselves as their main purpose is to be the caregiver of the home, and then the majority of the home leaves, and then what they're left with like what now? And unfortunately, what can happen is you see a lot of this too. A lot of women begin. I'm not going to get into the alcohol and the masking, but I think all of that's really driven from not knowing what your purpose is and just trying to be happy, but not knowing what even makes you happy anymore. Jim.

Speaker 2: 57:07

Insecurity happens, you lose your purpose, your kids leave. Parenting often is a thinkless job anyway. Your hormones are dysregulated, your sleep is compromised, your hormones, through menopause, hold on to visceral fat, you're gaining weight even though you're eating well. It's a cascading mess. And you're absolutely correct. You have to define your new purpose and it has to be in a quiet mind. So the words that you're espousing to the folks that are coming to you are pure truth and hopefully they hear that and say, ok, how do I figure this out? There's no class. You don't sit in a class and say, hey, this is class on your purpose. You've got to find your purpose and there's no right or wrong answer. But that purpose will help elucidate and activate your access to joy and gratitude and inspiration. Yeah, and a lot of people. I'm 54 years old. We're about the same age. I'm a little older Little, unfortunately. I turned 55 this month, actually.

Speaker 1: 58:05

Oh you are. You're almost a year older than me, Jim. No, you are More than a year if you're, Because I'm not even 54 yet. So there you go. Yeah, yeah.

Speaker 2: 58:17

I see a lot of social drinking in my sphere and it's not really social anymore. It's dependent drinking, masking, low self-esteem masking. And it's unfortunate because what a female has done with head of household to raise children is so beyond incredible. It's a gift. There should be a victory parade when you're becoming an empty nester, not this self-loathing, confused, insular, depressed pathway to bad habits. Yeah, yeah, take care of yourselves people. Yeah, it's not that difficult. Newcombe is a tech, right, it's not the be all end all Mindfulness was created 3,500 years ago in China. Meditation, yoga, tai Chi, breathing, any way to slow down the monkey mind, slow down your frequency and to oxygenate here is your brain is how we get to a place of quiet.

Speaker 1: 59:18

Yes, and actually I used to use a tool to tell me am I in a meditative state, Am I not? I used to use that because the whole thing about focus is an issue for me. It's always been, and my girlfriends we joke around when we have girlfriends weekends away. They're like Sandy, can you not sit through a movie? I'm like I kind of have a problem, like I'm all over the place. And I even remember grade one teacher made me put my hands on my head so that I would focus. It's actually written in my report card and I've always had this issue. So, jim, hands on your head, please. Does it help? I don't know, but that's what they made me do in grade one. But see, now I've lost my train of thought. But my whole point is is that sometimes we, what was that?

Speaker 2: 1:00:19

You used to use a device to tell you you're in a meditative state?

Speaker 1: 1:00:21

Yes, so I used to use that and now I've replaced that with NuCom because to me that is a meditative state that puts me in that state. It's like a fast track to get there, so that I don't have to worry am I in it, am I not in it? And then I kind of set an intention. I don't know about you, jim, but sometimes I'll set an intention before I go into a new comm session to say, okay, you know, I really want to focus on being more creative or whatever, and then I let the journey do what it may. Does that make sense to you?

Speaker 2: 1:01:09

I do that all the time and I love it. Yeah, you both know you're going to figure it out in new comm, but you're not going to remember because you're in a deep lucid dream state. But you know it's in your soul. I'm going a lot of times with complex problems to solve and I know I solved it and I can't remember what the solution was because I'm not in new comm anymore.

Speaker 2: 1:01:29

So this is a book written by the illustrious Dr Michael Gallitzer, one of the world's top doctors at a VLA, and Larry Triviere, an author of 33 books in holistic medicine, and when this was authored and published in 2016, I called Tony Robbins, who's a dear friend, and Michael Gallitzer is his doctor, and I said hey, michael just wrote a book. I'd like you to write them forward. But I also called Brother Craig Marshall, the yoga nun and monk who trained the Beatles on meditation and was Steve Jobs right-hand man in Confidant and with Steve when he passed away. He's a monk, so he wrote the preface. So here's a book about the invention path of new calm, the biology of addiction, how your brain works and before it is written by a nuclear reactor of energy Tony Robbins and the preface is written by a monk, both people using the same tech to derive benefit. We literally can put your brain wave in a state that is commensurate with monk, like meditation, with no effort. We do the work for you, that's it.

Speaker 1: 1:02:42

And then back to that whole focus thing. See, I was able to remember Jim. My memory is pretty sharp, even though my focus might not be that great. But for those of you who are really into new tropics I know a lot of people who take and I mean it's great. But if you have new calm, you don't actually need it because I've used it with headphones, because a lot of times, you know, I work from home, I get distracted, I get distracted by the dog, I get distracted by things and tasks, just like what you said, and I've also taken new tropics, which are great. But you don't really need it if you use the focus on new calm.

Speaker 2: 1:03:28

Now we literally within a few minutes, we declutter your brain. We call it noise in the signal we all know we're talking about. Most people have five or six conversations going on behind their eyes at all times. It just literally cleans the slate. So that frequency between 15 and 20 Hertz, and specifically 18.4 Hertz, is a frequency related to pure clarity. You don't need the new tropics. I use some of the focus CBD stuff in conjunction with it. I'm like a highly efficient supercomputer in my brain and allows me to multitask.

Speaker 2: 1:04:04

If I wake up in the morning, this is a good example of just lifestyle. If I wake up in the morning and cortisol is at the highest level in the morning, it's an act like rain out of Delta. So you wake up in the morning, cortisol is the highest. Unfortunately, as humans we're plagued with the first thing that opens up after our eyes open up is the amygdala, an ancient little piece of the reptile brain. So when we wake up as humans, we don't wake up saying hey, sandy, today's going to be the best day of your life. People have tremendous amount of appreciation, gratitude, love and joy for you. You're amazing, it's going to be beautiful. No, the amygdala wakes up first.

Speaker 2: 1:04:40

What did I not do yesterday? What's my to-do list? What's your dinner? What's this, what's that? And you just start feeling this anticipatory anxiety. If I wake up and I feel overwhelmed, I go to the bathroom, I get back in bed and I put a power nap or rescue on. I said I'm not going to tolerate this, because I need that clarity, I need that comfort and confident understanding of what I need to focus on. We can all get trapped into do lists of no consequence. We can all do that. Every single human being has a capacity to do that. So that's one thing that I do to just keep me on that straight and narrow. And then during the day when I'm in my office, focus comes on and I just laser in.

Speaker 2: 1:05:19

I'm the CEO of a global neuroscience company. We serve people across 100 countries. We work with the elite military. I lecture at Pentagon, quantico, special Forces, air Force, fbi, haas's rescue team, you name it. We work with 56 professional sports teams. We work with doctors all over the world. Tomorrow I'm on the phone with a frontline hospital in a war zone with three neurosurgeons. There's so much going on at all times. If I am not focused, if I'm exhausted or I allow myself to be overwhelmed and paralyzed, not getting anything done. I fail, and my failure is a failure to humanity because we have the only technology in the world that can resolve stress for you without drugs, and so I use this tool to help me be a super human At the same time.

Speaker 2: 1:06:08

Keep my immune system strong. I travel about 300 days a year. Saturday I'll be in DC. I'll be at some black tie function for veterans. I'll be on stage, I'll be on TV Great, I'll be dancing with the stars Nice, the world right.

Speaker 2: 1:06:24

Then the next Saturday, a week from this Saturday, I'll be in Miami lecturing to a soccer conference. It's a global soccer. It's constant, nonstop. I have to be on my game. There's so many ways for me not to be healthy, but rescue and power. Nap each day, deep sleep at night. Keep my immune system strong. I never get sick. I have a great opportunity to get sick all the time. I don't, and I just keep functioning. So listen, I can't implore you, I can't beg you to take care of yourself. I think people are starting to wake up to the fact that sleep is important. Rest is important, sometimes compromising the little things that are to do list so that you can take care of yourself and be a better human. That tradeoff is worth it. I think people are starting to figure this out Now. Unfortunately, with age comes wisdom, but so much is wasted on the youth. You're 53. I'm 54. I look back.

Speaker 1: 1:07:19

I'm 55.

Speaker 2: 1:07:21

I'm not, I've got. I got 17 days and we just look back and say, wow, we're learning now what we should have known then, right. And in our thirties and forties, boy did we push hard, man. Wow, we just, we thought our mind would. But I'm not going to get sick, I wouldn't get cancer, I won't have cardiovascular disease. I won't get diabetes, I won't have, you know, immunosuppressive disease. Who gets colitis, who gets oral evalsum? Not me.

Speaker 1: 1:07:49

You're crazy, yeah but, jim, did you notice more and more of our younger people are getting sick with more serious things like autoimmune conditions, right, stress, stress. But I will say a hundred percent, like I I am, you know, I think that people get in a state of victim, victim consciousness when things go wrong and then that creates even more stress. And I, I'm, I'm definitely an example of that. When my daughter was sick, I didn't sleep for at least six months.

Speaker 1: 1:08:32

When she got sick, the like I, you know I it's hard to even explain, but I didn't. It's like I didn't even want to try and help myself. You know what I mean. I didn't want to try and and fix things. I wanted to sit in that victim state without trying and I didn't. There were no tools to help me back then. And then I look back and I know I'm talking about my dog, but my dog was very, very important in our lives and my dog died a year ago. And this is kind of fascinating. But I would put my newcomer on and I you know we've talked about newcomer tears before, but I'm going to tell you it helped me release that, that pain, that trauma. That was just kind of like that ball in my gut when we had to put her to sleep. So I think that newcomer has way more powerful application than people even realize they do Well.

Speaker 2: 1:09:39

Stress has such a grip on all of us we don't realize it. So it's addition by subtraction. Take care of stress, you win. Yeah, you know, when your daughter got sick, there's two things that happened. You develop secondary PTSD. Every caretaker in the world gets it. Why? Because nothing else matters, right, mm-hmm? And clearly you normalize bad behavior. Why? Because your central nervous system is a creature of habit.

Speaker 2: 1:10:07

One of the worst things in mental health world is to give someone a diagnosis because they normalize it and they actually attach their personality to it as part of their character. Yeah, there's a lot of people that you've met and I've met. We could fall on a sword to help them. They've normalized their bad habits, they've normalized their disease and they'll tell you they want help and they'll show you no activity to get help. Yeah, and we're stuck.

Speaker 2: 1:10:35

It's all to deal with the reptile part of our brain. It all has to deal with the amygdala and how the neuronal circuitry of our brain is mapped. It's not about judgment, it's not about being a coward, not about being a sadist or a masochist. It's how our brains are wired. We don't have a lot of control over millions of years of neuronal circuitry, so the better. We understand that and then say, okay, what coping skills are at my disposal here because I need to do something. And when you went into that pit with your daughter, you weren't getting out and no one could talk you out of it. If someone tried, you'd be like what do they know? This is me, this is what I need to do, and it developed a lot of bad habits and neurophysiological issues that compromise your sleep. Once you compromise your sleep, game is on for disease it's coming. It's just a matter of which one.

Speaker 1: 1:11:31

Yeah, no, I agree. And then I was diagnosed with cancer a year after her. So there you go, there's your answer, right, and I feel like if we are taught that there are tools during times that are hard, because the fact of the matter is is we're all going to have things thrown at us throughout our lives and for some women, menopause is a big one. I mean it's a big one, and there's a lot of diagnoses that happen that come out of menopause, because there's so many, there are so many parts of a woman's life that gets affected when she's going through menopause, just the way it is. Sleep is a big one. Stress is another one. Finding your life's purpose is another one, like you know, seeing if you're still even connected to your partner, and that stress there, like what? Now? You look at each other and you go what Right, wait a second, what are we doing here? What are we doing here?

Speaker 2: 1:12:50

Listen your audience. You've been talking about NuCom for a long time. You've been using it for several years. Our goal now as a company we've spent 32 years building the Perfect Mouse Trap. Now the last year and moving forward our goal is to get this out to the masses, to everybody. We do a lot of one to many. We work with a lot of unions, we work with pilots, we work with military doctors, et cetera.

Speaker 2: 1:13:13

You will hear about us because we're coming. Why? Because we happen to have the only product in the world that can do what it does and stress and sleep or compromising all of us. So if our culture and our humanity is at the highest level of stress and there's one technology that's clinically proven and patented to resolve it without drugs, then we have to make that match. So you will be hearing about us a lot and it will become a household item when you're pioneering technology.

Speaker 2: 1:13:42

I look at references because I'm 15 years into this. I started when I was 40 and I turned to 55, right, I used to not be a patient man, but this is so profound and the necessity is so big. We can't not do this right. So we're coming. This is coming to the world in a manner that just makes it ubiquitous in a household item. That's just the way it's got to be. It's written on this. Following that path, in 1946, a physicist from Raytheon invented the microwave. Took 40 years to become a household item. Disney started in 23. He passed away five years before Disney World opened up. 40 years. Steve Jobs 40 years.

Speaker 2: 1:14:29

There's a trajectory on pioneering and the reason is, when you first hear about new calm, there's no point in reference, you never heard of it, you don't know. Neuroacoustic software or applied neuropsychobiology, brain wave function, alpha, theta, delta what the hell is this guy talking about? Yeah, if there's no point in reference to compare it to, the brain gets paralyzed. So we've had to incrementally simplify, simplify, simplify, simplify, get it out there, get it out there. And what we've seen in the last two years? We went from 10,000 customers at a $6,000 FDA class of medical device to over 100,000 people in the last 18 months. Why? Mobile app, easy access. Now it's affordable and it's immediate. So we're coming, ladies and gentlemen, and if you hear first from Sandy Kay, great. Some good things do come out of Toronto, canada. This is one of them.

Speaker 1: 1:15:24

I love it and you know what? What I'm going to say just to wrap this up. And then I'm going to ask you to tell everybody where to find you, but I will tell you. I know you talked about all of the details, the science, all of that, but when you can get a handle on all of these different aspects, like your stress, your sleep, you can focus more, meaning you can get your stuff done in a more efficient manner in less time. You exercise. You're doing all of this. It's going to make you a happier and healthier person and help you age better. Period. End of story, right.

Speaker 2: 1:16:11

We want everybody to be like I say. I want you to be a participant in your life. Yeah, what's happening right now, today? So be there, be there for yourself, be there for the ones who need you and love you the most, and they need you all the time. Nobody needs to be stuck in their head and trapped in this weird narrative. The narrative inside our head is never truth. It's always filled with insecurity and just strange behavior. It's built on years of circuitry in our brain and how our brain evolved. So, yeah, simply wake up, take a breath and take care of yourselves.

Speaker 1: 1:16:47

Yeah, and tell us where we can find you, Jim.

Speaker 2: 1:16:52

You can find a new call at wwwnucalmcom. So 15 years ago, we created the product named New Calm because we saw old calm as drugs and alcohol. Drugs and alcohol are very effective at remediating your stress. They just happen to compromise you with side effects and a lot of negative consequences. So we're the new calm to take care of your stress. And when we take care of your stress, we improve your sleep quality. When we improve your sleep quality, we give you access back for you to be in control of who you want to be, how you want to live, and access to happiness, joy and life as it should be, not in this perpetual gerbil wheel of high stress and poor sleep. It's just not what we meant to be. We all feel it. Let's get out of it. Let's reverse that cycle.

Speaker 1: 1:17:45

I love it. Thank you so much, Jim. Thank you for coming today.

Speaker 2: 1:17:49

Thanks for having me. I love Toronto Canada, Woo-hoo. One thing people don't know about is your traffic is horrific. It's the only downside to Toronto Canada, and maybe some of the weather, True, true.

Speaker 1: 1:18:05

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